Hello and welcome!
Most experts agree that your opening needs to be strong if you want to capture your audience's attention. I'd like to begin by disregarding all expert advice and begin with a disclaimer: This is my very first attempt at keeping a blog, so bear with me.
My name is Carlos Boughton. I'm a Mexican guy living in New York, working at a Dutch company that happens to sell Mexican beer in the US. I'm very happily married (10 years this July!) and we're expecting our first child (a girl!) in August. We also have Chester, a very handsome, lazy, funny and slightly disturbed Sealyham Terrier.
What is "Selling en la Marketa?" The idea is to write about all things related to "Hispanic" or "Latino" marketing in the US, starting from things such as why we are called "Latinos" to how Spanish is not the same between Latinamerican countries (or even within countries). Later, I may also talk about things such as interesting ads / campaigns directed to the "Latino" community, maybe some news and commentary too.
I'll try to keep some sort of schedule, but I can't guarantee regular updates. My work can go from an easygoing 9 to 5 to 16 hour days including weekends... (and I'm sure that once our baby comes, this will also take a bit of time).
Anyway, thanks for dropping by, and lets see where this goes.
CB
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