Monday, October 8, 2007

No marketer is that dumb...you'd think

Yesterday was a day for vegging out, and we spent most of our day just watching the TV. At some point, there's this ad for a new birth control pill called 'Yaz'. They make a big claim that this pill works for other menstrual symptoms as well. For a visual metaphor, they show women symbolically getting rid of symtpoms like "irritiability" by pushing the words out of the screen.

What makes this commercial unique, however, is their choice of soundtrack. I don't know who was the brilliant marketing mind who decided that they could take a classic song like Twisted Sister's "We're not gonna take it", re-record it to give it a Go-Go's sound, and put it as the background of a medicine commercial... Picture this if you will:

Image: Women going about their day in a happier way (you know the type)
Announcer: "Yaz, the greatest thing since sliced bread"
Background music: "We're not gonna take it. No, we ain't gonna take it"

WTF?

CB

1 comment:

Anonymous said...

Los pendejos nunca dejaran de sorprender... cuando creas que todo puede estar hechado a perder, llega un pendejo y la cga más.